A movement that started on the streets - from London to Rio, New York to Moscow, Tokyo and beyond.
"Energy Running is about more than lacing up and logging miles," said Adrian Leek, general manager of Adidas Running. "It's a sport-driven social movement that's just as much about putting a smile on your face and earning a like on your feed as it is about breaking a sweat and beating your best."
The brand has assembled a number of influential, but not necessarily professional, female runners from cities including Tokyo, New York, Moscow and Rio de Janeiro. From London it has picked Sophie Christabel, who writes the Pretty Fit blog.