Breast cancer is associated with some pretty strong taboos that can make a public campaign difficult. First, “breast” is often associated with sex, and displaying images of breasts can be a problem. Second, “cancer” is often associated with death, making it a topic that for many is difficult to talk about, leaving many people avoiding it altogether. These materials remove the “sex” and “death” from the message of breast cancer through using a visual metaphor of a lemon to represent the breast. Because it is similar in appearance but separate from the body, it can be a powerful tool for illustrating signs of breast cancer in a very specific way, while avoiding censorship. This is a completely new way of educating the public about breast cancer, that makes it possible to reach more people than ever before. It also reaches those who may have difficulties with reading or are embarrassed about the topic.
So how does one show something that can’t be displayed in public? Simple! Find a friendly, familiar substitute—the lemon.
More than just a friendly looking fruit, lemons resemble the shape of a breast on the outside and resemble the anatomy of a breast on the inside. And amazingly, a cancerous lump often feels hard and immovable—just like a lemon seed. Have a look at just how similar it is in the image above!